Market Acumen

Understand your audiences in depth

Demographics

Analyze your users by geography, professional background, device type, and in-app activity.

For all users

Unique identifying ID
UI language
Content language(s) selected (when multiple languages are available)
Geo location based on IP (country, state, city)
Device information (brand, category, model)
First open time
Device OS version

For authenticated users only

Email, Facebook ID or Google ID (based on authentication method used)
First name
Last name
Any other custom data (e.g., job title, company, etc.)

Engagement

Learn about your users’ product use with actual activity details.

Authentication

Number of registrations attempted
Number of registrations abandoned
Number of registrations succeeded
Number of registrations authenticated via email
Number of registrations authenticated via Facebook (if Facebook login enabled)
Number of registrations authenticated via Google (if Google login enabled)
Number of registrations authenticated via Apple (if Apple login enabled)
Number of log ins attempted
Number of log ins failed
Number of log ins successful
Number of log ins via Facebook (if Facebook login enabled)
Number of log ins via Google (if Google login enabled)
Number of logins via Apple (if Apple login enabled)
Number of log outs

Gameplay by content (applicable to gaming apps only)

Number of times a case study or scenario was started
Number of times a case study or scenario was abandoned
Number of times a case study or scenario was completed
Number of times a case study or scenario’s results were viewed
Number of times a case study’s explanations or scenario’s learning topics were viewed
Number of times a case study or scenario was commented on

Gameplay by time (applicable to gaming apps only)

Total daily gameplay time
Average gameplay time

Gameplay results (applicable to gaming apps only)

Good, average, and bad results
Detailed score

Comments

Number of comments or responses posted
Number of comments or responses deleted
Number of comments or responses hidden by admins
Number of comments or responses deleted by admins

Search results

Number of searches done
Number of searches done, with result
Number of searches done, without result

Favoriting

Number of case studies, scenarios and articles marked as favorite
Number of case studies, scenarios and articles unmarked as favorite

Growth

Use crucial analytics to grow your audience exponentially.

For remote notifications

Number of remote notifications sent
Number of times remote notification tapped on

For in-console notifications

Number of times in-player console notification displayed
Number of times in-player console notification closed without interaction
Number of times in-player console notification clicked or tapped on

Revenue

Ensure that your data strategy is focused on delivering the results you want.

For leads

Number of times lead form is displayed
Number of times lead form is partially filled in, but abandoned
Number of times lead form is filled in
Estimated lead value

For purchases

Purchase revenue
Number of purchases attempted
Number of purchases successful
Number of purchases failed
Number of purchases restored

For subscriptions

Number of active subscriptions
Current subscription revenue
Number of subscribe attempts
Number of subscribe attempts successful
Number of purchases attempts failed
Number of subscriptions restored
Number of subscriptions cancelled

For advertisements

Number of advertisement slots
Number of advertisements displayed
Number of clicks
Clickthrough rate
Estimated advertising revenue

For affiliate links

Number of affiliate links displayed
Number of clicks
Clickthrough rate
Estimated affiliate revenue

Application Management

Confidently know that your product is healthy and your business is thriving.

Detailed reports on

Cleared player console data by user
Errors in the player console or the content
Refund request for in-player console purchase by user
Subscription canceled
Subscription renewed
In-player console opened via a dynamic link
OS updated

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