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Solution
Content formats
Understanding audiences
Business models
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Learn more:
Solution
Content formats
Understanding audiences
Business models
Market Acumen
Understand your audiences in depth
Demographics
Analyze your users by geography, professional background, device type, and in-app activity.
For all users
Unique identifying ID
UI language
Content language(s) selected (when multiple languages are available)
Geo location based on IP (country, state, city)
Device information (brand, category, model)
First open time
Device OS version
For authenticated users only
Email, Facebook ID or Google ID (based on authentication method used)
First name
Last name
Any other custom data (e.g., job title, company, etc.)
Engagement
Learn about your users’ product use with actual activity details.
Authentication
Number of registrations attempted
Number of registrations abandoned
Number of registrations succeeded
Number of registrations authenticated via email
Number of registrations authenticated via Facebook (if Facebook login enabled)
Number of registrations authenticated via Google (if Google login enabled)
Number of registrations authenticated via Apple (if Apple login enabled)
Number of log ins attempted
Number of log ins failed
Number of log ins successful
Number of log ins via Facebook (if Facebook login enabled)
Number of log ins via Google (if Google login enabled)
Number of logins via Apple (if Apple login enabled)
Number of log outs
Gameplay by content (applicable to gaming apps only)
Number of times a case study or scenario was started
Number of times a case study or scenario was abandoned
Number of times a case study or scenario was completed
Number of times a case study or scenario’s results were viewed
Number of times a case study’s explanations or scenario’s learning topics were viewed
Number of times a case study or scenario was commented on
Gameplay by time (applicable to gaming apps only)
Total daily gameplay time
Average gameplay time
Gameplay results (applicable to gaming apps only)
Good, average, and bad results
Detailed score
Comments
Number of comments or responses posted
Number of comments or responses deleted
Number of comments or responses hidden by admins
Number of comments or responses deleted by admins
Search results
Number of searches done
Number of searches done, with result
Number of searches done, without result
Favoriting
Number of case studies, scenarios and articles marked as favorite
Number of case studies, scenarios and articles unmarked as favorite
Growth
Use crucial analytics to grow your audience exponentially.
For remote notifications
Number of remote notifications sent
Number of times remote notification tapped on
For in-console notifications
Number of times in-player console notification displayed
Number of times in-player console notification closed without interaction
Number of times in-player console notification clicked or tapped on
Revenue
Ensure that your data strategy is focused on delivering the results you want.
For leads
Number of times lead form is displayed
Number of times lead form is partially filled in, but abandoned
Number of times lead form is filled in
Estimated lead value
For purchases
Purchase revenue
Number of purchases attempted
Number of purchases successful
Number of purchases failed
Number of purchases restored
For subscriptions
Number of active subscriptions
Current subscription revenue
Number of subscribe attempts
Number of subscribe attempts successful
Number of purchases attempts failed
Number of subscriptions restored
Number of subscriptions cancelled
For advertisements
Number of advertisement slots
Number of advertisements displayed
Number of clicks
Clickthrough rate
Estimated advertising revenue
For affiliate links
Number of affiliate links displayed
Number of clicks
Clickthrough rate
Estimated affiliate revenue
Application Management
Confidently know that your product is healthy and your business is thriving.
Detailed reports on
Cleared player console data by user
Errors in the player console or the content
Refund request for in-player console purchase by user
Subscription canceled
Subscription renewed
In-player console opened via a dynamic link
OS updated
Learn more:
Solution
Content formats
Understanding audiences
Business models
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