A.T. Still University of Health Sciences’ School of Osteopathic Medicine in Arizona (ATSU‑SOMA) had a clinical scenario based learning system, as a part of their Virtual Community Health Center (VCHC), an online education platform designed for training healthcare professionals focused on underserved communities across the United States.

Seeking to upgrade their existing offering consisting of 26 learning case scenarios, ATSU‑SOMA wanted to create a new platform which would meet their evolving training needs. We came up with a plan, and were awarded a partnership to design, build, operate and partially own this new product.

We started off by analyzing ATSU‑SOMA’s existing system and reach (over 1000 students in the U.S.), paying attention to its functionality, and strengths and weaknesses with respect to their students’ learning needs. We also carefully reviewed their 26 case scenarios, noting the depth and complexity of each of them. From there, we proceeded to scope the functionality of the new system, and define the structure and format of the content it would use.

After testing several prototypes, development proceeded in two areas: our software engineering division devised a development plan, while our content team planned out the content migration process. Project execution was centered around the delivery of carefully scheduled milestones and quality assurance reviews, as well as continuous feedback session with the client.

A.T. Still University’s upgraded platform is now running successfully, available at: http://vchc.mjscholar.com/

Development

• New product and service concepts
• On-demand learning content

Communication

• Marketing promotion campaigns
• Corporate communication actions

Monetization

• Identifying the right product-market fit
• Access to a global healthcare audience